Business Intelligence Software and Systems, an Introduction
Dashboarding and scorecarding
Dashboarding is particular type of reporting sometimes built with special tools, like IBM Cognos Visualizer, but often the functionality is integrated in reporting tools, e.g. IBM Cognos 8 BI Reporting Studio.
So called dash boards are created by selecting the most important indicators for a certain area of responsibility and putting them into one screen in forms of charts or numbers. Special chart types, like interactive maps and gauges are often used along with classical bar charts or line charts and others.
It is crucial to choose right chart for each indicator in order to see immediately whether the value is all right or there is something irregular going on. The purpose of a dash board in fact is to let executive managers with one quick look can check the overall situation of their area of responsibility and see what may require their intervention.
Scorecading is more sophisticated then dashboarding. Scorecarding requires a sophisticated methodology and it is more about business then about IT. In fact for a long time it was seen as standalone area of managerial tools, but nowadays it is often integrated in business intelligence.
Scorecading creates a causal tree of measures (key performance indicators – KPI) and each of them has a score depending on impact they have on other measures. Each measure has a range of acceptability assigned. If the measure is within the range, it displays green, in other cases the color is yellow or red. So if some KPI gets off the range, a manager immediately sees it and sees also which other measures caused the problem and going down by a causal tree he can immediately take actions to resolve it.
The most often used methodology is probably balanced scorecarding (BSC) developed by professors Norton and Kaplan. BI systems however can be only as good as are the data they display. We wil explain it in the next post.
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